Find out exactly what's holding your visibility back.
A full SEO audit and AI Visibility audit in one. See why you're not ranking in Google organic search, why AI search engines like ChatGPT, Gemini and AI Overviews aren't recommending you, and what to fix first.
Most SEO problems get guessed at. An audit finds them.
Flat traffic, a sudden drop, or competitors showing up in AI Overviews while you don't. These all have causes, and they're rarely the ones people assume. Before you spend on content, links or a new website, it pays to know what's actually wrong.
My audit covers traditional SEO and AI visibility together, because they now feed each other. Google rankings still decide a lot of what AI tools cite.
Signs you need an audit
- Traffic is flat or falling and nobody can say why
- You dropped after a Google algorithm update
- Competitors appear in ChatGPT or AI Overviews and you don't
- You've launched a new site or migrated recently
- You're paying for SEO without clear results
- You're not sure what to fix first
Traditional SEO audits can't see how AI sees you.
Most SEO audits still run on tools and checklists built for ten blue links. They check crawl errors, meta tags and keyword rankings, and they're useful for that. But they can't tell you whether ChatGPT, Gemini, Claude or Perplexity mention your business, how they describe you, or who they recommend instead.
That's why a site can score "all green" in a standard audit and still be invisible in AI answers. An AI Visibility audit fills that gap.
A traditional SEO audit checks
- Crawl errors and broken links
- Title tags and meta descriptions
- Keyword rankings in Google
- Backlink counts
- Page speed scores
An AI Visibility audit also checks
- Whether you're named in answers from ChatGPT, Gemini, Claude, Perplexity and AI Overviews
- How AI describes you, and whether it gets your services and details right
- AI crawler access, so bots like GPTBot and ClaudeBot can read your site
- Entity consistency across your website, Google profile and directories
- The sources AI trusts in your industry, and whether you appear in them
- Competitor share of AI answers, so you know who's being recommended instead
The SEO audit
A full review of what Google sees when it crawls your site, and what's stopping it ranking.
Technical health
Crawling, indexing, Core Web Vitals, mobile, redirects, canonicals and errors.
Site structure & internal linking
How your pages connect, and whether your most important pages get the authority they need.
On page & content
Titles, headings, thin or duplicate content, keyword cannibalisation and search intent.
Authority & backlinks
The quality of your link profile, risky links and the gaps against competitors.
Local SEO
Google Business Profile, reviews, citations and location pages, where local search matters.
Analytics & tracking
GA4, Search Console and conversion tracking, so you can measure what counts.
The AI Visibility audit
How visible you are inside ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Claude, and why.
AI visibility testing
I run the real questions your customers ask through the main AI tools and record who gets named: you or your competitors.
AI crawler access
Checking that robots.txt, your CDN or firewall aren't blocking GPTBot, ClaudeBot, PerplexityBot or Google Extended.
Structured data & entity clarity
Schema, business details and profiles that tell AI exactly who you are and what you do.
Content AI can quote
Clear answers, headings and FAQs that AI tools can lift and cite, rather than skip.
Brand mentions & citations
The reviews, directories, press and forums AI draws its answers from, and whether you're in them.
Competitor AI share of voice
How often you're recommended compared with your main competitors, as a baseline to measure against.
A clear plan, not a 100 page PDF nobody reads.
Every finding is explained in plain English, with what it costs you and what to do about it.
Included in every audit
- A written audit in plain English
- A prioritised action plan, ranked by impact and effort
- Quick wins you can act on straight away
- An AI visibility benchmark to track progress against
- A walkthrough call to go through the findings and answer your questions
Four steps from first call to action plan
Discovery call
Your goals, key services, markets and competitors.
The audit
Site crawl, data review and AI visibility testing.
Report & action plan
Every issue explained, with what to fix first and why.
Walkthrough
We go through it together. Then implement it yourself, with your developer, or with me.
FAQs
What's the difference between an SEO audit and an AI Visibility audit?
An SEO audit looks at how Google crawls, understands and ranks your site. An AI Visibility audit looks at whether AI search engines like ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews can access your content, understand your business and choose to recommend you. You need both, because rankings feed AI answers.
How long does an audit take?
Most audits are delivered within two to three weeks, depending on the size of the site.
What access do you need?
Read access to Google Analytics and Search Console is ideal. CMS access helps but isn't essential.
Will you fix the issues too?
If you'd like me to, yes. Or you can hand the action plan to your own team or developer. It's written so anyone can follow it.
Is it suitable for WordPress sites?
Yes. I specialise in WordPress, so I can point to the exact settings, plugins or theme issues that need attention.