AI search consulting that gets you found inside the answers.
People now ask ChatGPT, Gemini, Claude and Perplexity who to hire, what to buy and where to go. I help businesses get understood, trusted and recommended by those tools, alongside strong Google rankings.
- ChatGPT82%
- Gemini76%
- Perplexity88%
- Claude71%
- AI Overviews79%
Who's the best accountant for a small business near me? Good reviews, and they need to know ecommerce.
Here are the best matched accounting firms near you:
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1
Your BusinessTop pick
Why AI chose it: its business details match everywhere online, and its guides answer common tax questions in plain, quotable language.
Structured dataConsistent listingsAnswer first content -
2
Competitor A
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3
Competitor B
Real questions, typed into AI every day. Who gets named?
Every industry has questions like these. The businesses named in the answer win the enquiry. Everyone else never gets considered.
Which UK online shop sells natural men's grooming products with fast delivery?
A few well reviewed UK brands stand out:
- 1Your BrandTop pick
Why: product pages with clear specs and FAQs, plus mentions in UK grooming reviews and forum threads.
Product schemaThird party reviewsFAQs - 2Competitor A
- 3Competitor B
I need a family solicitor in Guildford for a house purchase. Who's good?
These local firms have strong reputations for conveyancing:
- 1Your FirmTop pick
Why: named solicitors with credentials, a local guide to buying a home, and strong Google reviews.
Author expertiseLocal reviewsLocation pages - 2Competitor A
- 3Competitor B
Which IT support company is best for a small manufacturer in the Midlands?
Based on case studies and reviews, consider:
- 1Your CompanyTop pick
Why: detailed case studies, a fast site AI crawlers can read, and mentions in industry press.
Case studiesCrawlable sitePress mentions - 2Competitor A
- 3Competitor B
Illustrations. Business names are placeholders. Green tags show the signals that earned each recommendation.
SEO has changed more in the last two years than in the previous ten.
For years, SEO meant ranking on page one and competing for clicks. Now a growing share of searches end with an AI written answer that names just a handful of businesses. The customer gets a shortlist, not a list of links.
That changes what works. AI tools don't reward whoever repeats a keyword most or has the most backlinks. They recommend the businesses they can clearly understand, verify and quote. A lot of the SEO still being sold today was built for a version of search that's disappearing.
What no longer works
- Keyword stuffing: repeating the same phrase to hit a density target.
- Link volume for its own sake: hundreds of backlinks from sites nobody reads.
- A thin page for every variation: near identical pages targeting slightly different terms.
- Content written for word count: long articles that never actually answer the question.
- Rankings as the only KPI: position reports that ignore whether you're named in AI answers.
- Ignoring AI crawlers: sites that block GPTBot, ClaudeBot or PerplexityBot without realising.
What works now
- A clear, consistent identity: the same facts about who you are and what you do, everywhere online.
- Answer first content: pages that answer real customer questions directly, in a way AI can quote.
- Structured data: schema that tells machines exactly what your business offers and where.
- Mentions on trusted sites: reviews, directories, press and forums that AI tools draw on.
- Technical access: fast pages that AI crawlers can reach and read.
- Measuring AI visibility: tracking how often you're named, not just where you rank.
Four questions every AI tool asks about your business.
Before an AI tool recommends you, it needs a confident yes to each of these. My work is about making sure it gets one.
If your site blocks AI crawlers or loads slowly, you're out before you start.
Clear services, locations and structured data, so there's no guesswork about what you do.
Reviews, credentials and mentions on other trusted sites that back up what you say.
Direct, well structured answers it can lift into a response and cite.
AI search optimisation, from audit to measurable visibility.
This builds on solid SEO rather than replacing it. The fundamentals still matter; they've just gained a new layer.
AI visibility audit
I test the real questions your customers ask across ChatGPT, Gemini, Claude, Perplexity and AI Overviews, and record who gets named.
Technical & crawler access
Robots.txt, CDN and firewall checks, site speed and rendering, so AI tools can actually read your pages.
Entity & structured data
Schema, consistent business details and profiles that make it clear exactly who you are.
Answer first content
Rewriting key pages and building new ones around the questions customers ask before they buy.
Authority, mentions & reviews
Earning coverage on the directories, publications and communities AI tools rely on.
Tracking & reporting
Monthly reporting on AI visibility alongside rankings, traffic and enquiries, in plain English.
SEO, GEO and AEO in plain English.
Search Engine Optimisation
Helping your website rank in search engines like Google and Bing. Still the foundation for everything else.
Generative Engine Optimisation
Helping AI tools like ChatGPT, Gemini and Claude understand, trust and recommend your business in the answers they write.
Answer Engine Optimisation
Structuring content so it can be pulled straight into direct answers, from AI Overviews to voice assistants.
Businesses whose customers research before they buy.
FAQs
Does AI search replace Google?
No. Google is still the biggest source of search traffic, and its own results now include AI Overviews and AI Mode. What's changed is that more people also ask ChatGPT, Gemini, Claude and Perplexity directly. Strong SEO feeds strong AI visibility, so the two work together.
Is GEO different from SEO?
GEO builds on SEO rather than replacing it. The fundamentals still matter: a fast, crawlable site, useful content and authority. GEO adds the work that helps AI tools understand your business, trust it and quote it in their answers.
Can you guarantee ChatGPT will recommend my business?
No one honestly can. AI answers change from one question to the next. What I can do is remove the reasons AI tools skip you, strengthen the signals they rely on, and measure how often you're named before and after.
How long does it take to see results?
Technical fixes, such as unblocking AI crawlers or adding structured data, can make a difference within weeks. Building the authority and mentions that make AI tools confident about recommending you usually takes a few months.
How do you measure AI visibility?
I track a set of real questions your customers ask across the main AI tools and record whether you're named, how you're described and who's recommended instead. That gives you a clear baseline and progress you can see.