When a patient asks AI for the best dentist near them, is your clinic the answer?
Patients now ask ChatGPT, Google's AI Overviews and Gemini who to trust with their smile. I help dental and cosmetic clinics become the practice those tools recommend, and turn that visibility into booked consultations.
AI Overview
For composite bonding nearby, Your Clinic is highly rated, with clear prices from £250 per tooth, before and after photos and a named cosmetic dentist.
New booking from GoogleInvisalign consultation · Thu 10:30Just nowThis month, from Google & AI search
More visibility.More patients.More bookings.
Get your dental clinic or cosmetic practice found on Google and turn searches into real appointments.
With nearly twenty years in SEO and digital marketing, I help dental clinics and cosmetic professionals increase their visibility, attract high quality leads and fill their appointment books through proven SEO, lead generation and AI search strategies.
More patients. More revenue.
Rank higher on Google
Get found for key services and local searches so more patients choose your clinic.
Optimise your Business Profile
Stand out in local search and Maps with a fully optimised profile, reviews and rich content.
AI search & Gemini visibility
Be the answer in AI Overviews and Gemini with structured content, FAQs and expert authority.
Lead generation that works
Attract qualified enquiries with targeted SEO, content and landing pages built to convert.
More appointments. More revenue.
Turn visibility into bookings and grow your practice with data driven marketing.
Specialist in dental & cosmetic marketing
- Local SEO & Google Business Profile
- AI search optimisation (Gemini & beyond)
- Content & authority building
- Reputation & review growth
- Conversion rate optimisation
Let's get your clinic or practice in front of the right patients.
Many clinics are still paying for SEO that stopped working years ago
Patients no longer scroll through ten blue links. They ask a question and get one answer, often with two or three clinics named in it. The tactics a lot of dental marketing agencies still sell were built for the old system, and they quietly drain budgets without filling the diary.
Is Invisalign worth it, and who's good near me? For most adults with mild crowding it is. These local clinics are well reviewed:
Outdated SEO that wastes budget
- Keyword stuffed pages like "dentist Leeds, best dentist Leeds, cheap dentist Leeds" that Google now ignores or penalises.
- Bought or bulk backlinks from unrelated sites that add risk and no authority.
- Dozens of copy and paste location pages with the town name swapped out.
- Generic blogs written for word count rather than for patient questions.
- Monthly ranking reports that show positions but never show enquiries, consultations or revenue.
What wins patients now
- Treatment pages that answer real questions: cost, recovery, suitability, finance and risks.
- Clear signals of trust: named clinicians, GDC numbers, qualifications, reviews and real case studies.
- Structured data that tells search engines and AI exactly who you are, where you are and what you offer.
- A strong Google Business Profile and consistent listings across the web.
- Tracking that follows the patient from search to enquiry to booked treatment.
AI search usually names only a handful of clinics. If yours isn't one of them, you are invisible to that patient, however well you rank on page two.
I optimise your entire website for Google and AI search engines
This isn't an add on or a few blog posts. I work through your whole site so that Google, ChatGPT, Gemini, Perplexity and Bing Copilot can understand, trust and recommend your clinic.
Natural looking bonding by a GDC registered cosmetic dentist. See real before and after results.
✓Structured data found
Google and AI tools can read your prices, reviews and clinicians.
Technical health & speed
Fast, mobile first pages that search engines and AI crawlers can read without errors.
Dentist & clinic structured data
Dentist, MedicalClinic, practitioner, service, review and FAQ markup so AI can quote you accurately.
High value treatment pages
Implants, Invisalign, veneers, composite bonding, whitening, injectables: pages built to rank and to convert.
Clinician expertise (E-E-A-T)
Dentist bios, GDC registration, qualifications and case studies that prove your clinic is a safe choice.
Google Business Profile & maps
Optimised profiles for every clinic location, review strategy and consistent listings.
GDC and ASA compliant content
Copy written to meet dental and cosmetic advertising rules, so you grow without regulatory risk.
What this means for your clinic's numbers
You don't need to understand schema markup or crawl budgets. You need more of the right patients through the door. Here's how the work connects to the figures you care about.
Tracked from Google search, Maps and AI answers to booked treatment.
More visibility
Your clinic appears in Google, the map pack and AI answers when local patients search for treatments.
More enquiries
More calls, form fills and online bookings from people already looking for what you offer.
More revenue
Focus on high value treatments such as implants, aligners and veneers, where one new patient can be worth thousands.
Less wasted spend
Stop paying for tactics that don't work and rely less on paid ads to keep the diary full.
| What I do | What you'll see |
|---|---|
| Optimise treatment pages for patient questions | → More consultation requests for your most profitable treatments |
| Add dental and clinic structured data | → Your clinic named and quoted in AI Overviews, ChatGPT and Gemini answers |
| Strengthen your Google Business Profile and reviews | → More calls and direction requests from the map pack |
| Build clinician trust signals | → Patients arrive already confident, so more consultations convert into treatment |
| Fix technical and speed issues | → Fewer visitors leaving before they book, especially on mobile |
| Set up enquiry and booking tracking | → Monthly reports in enquiries and revenue, not just rankings |
A clear process from audit to more bookings
Visibility audit
I check how your clinic appears in Google and in AI answers for your key treatments, and how you compare with local competitors.
Fix the foundations
Technical issues, structured data, Google Business Profile and any outdated tactics that could be holding you back.
Build authority
Treatment content, clinician profiles, reviews and relevant local links that make your clinic the trusted choice.
Measure and grow
Monthly reporting on visibility, enquiries and bookings, then doubling down on what brings in revenue.
Dental practices and private clinics that sell high value treatments
Nearly twenty years of experience, focused on helping clinics excel
I'm Joe Lewis, an independent SEO and AI search consultant. I've spent nearly twenty years in search, content and marketing, most of it inside agencies working on large accounts before going independent.
Today I specialise in helping dental clinics and other private clinics grow. I've invested heavily in understanding how AI search engines choose which businesses to recommend, so my clients are ready for how patients search now, not how they searched five years ago.
When you work with me, you work with me. Not a rotating cast of junior account handlers, and no reports full of jargon. The expertise stays in the room.
Previous brand experience includes John Lewis · Nike · ASOS · Jamie Oliver · Waitrose · Dove
FAQs
What is AI search optimisation for a dental clinic?
It's the work that makes AI tools such as ChatGPT, Google Gemini, Google AI Overviews and Perplexity understand, trust and recommend your clinic when patients ask about treatments in your area.
Is traditional SEO dead for dentists?
No, but a lot of the tactics many clinics still pay for no longer work. Google rankings still matter, and they feed the AI answers. What has changed is what earns them.
How long before my clinic sees results?
Technical fixes and Google Business Profile improvements often show movement within weeks. Rankings and AI citations for competitive treatments such as implants or Invisalign usually build over three to six months.
Do you work with aesthetic and cosmetic clinics as well as dentists?
Yes. The same approach works for aesthetic clinics, skin clinics, hair restoration clinics and other private practices that sell high value treatments to local patients.
Find out if AI is recommending your clinic, or your competitors
Tell me your clinic and your top three treatments. I'll show you where you appear in Google and AI search today, and what's stopping you getting more patients.