Paid ads run for return, not inflated spend.
High performing Google Ads, Microsoft Ads and paid social campaigns, managed directly by me. Every pound is tracked, every search term is checked, and budget goes where it actually brings in customers.
Most ad accounts are quietly wasting money.
Google Ads makes it easy to spend and hard to see where the money goes. Broad targeting, automated campaigns left to run unchecked and tracking that counts the wrong things can drain a budget while the dashboard still looks busy.
More spend isn't the answer. Better control is. I focus on cost per lead and return on ad spend, not clicks and impressions.
Where budgets usually leak
- Broad keywords with no negative keyword list
- Automated campaigns nobody checks week to week
- Conversion tracking that's broken or counts the wrong actions
- Every ad sending people to the homepage
- Ad copy that hasn't been tested or updated in months
- Reports full of clicks, with no link to revenue
The right platform for each goal.
Reach people at the exact moment they search for what you offer.
Bing and its partner sites, often with cheaper clicks and less competition.
Build awareness, retarget visitors and generate leads from the right audiences.
Everything needed to make every pound work harder.
Account audit
A full review of structure, keywords, bidding, tracking and spend, with wasted budget identified.
Conversion tracking
GA4 and Google Ads tracking set up properly, so you measure real enquiries and sales.
Keywords & search terms
Regular search term reviews and negative keywords that stop you paying for the wrong clicks.
Ad copy that converts
Ads written by a trained copywriter, tested and refined to lift click through and conversions.
Landing pages
Sending clicks to pages built to convert, not your homepage.
Bidding & budgets
Smart bidding used with care, and budget moved to what's actually working.
Shopping & product feeds
Clean, well structured product feeds for ecommerce and Performance Max.
Paid social
Meta and LinkedIn campaigns for awareness, retargeting and lead generation.
Clear reporting
Monthly reports on cost per lead, return on ad spend and revenue, in plain English.
Ads work harder when they're planned alongside SEO.
Because I manage search as a whole, your paid and organic work support each other instead of competing for budget.
Ad data shows which searches convert, so SEO targets the ones that make money.
Where you rank well organically, ad spend can often be reduced or moved elsewhere.
Ads cover important searches while organic rankings are still building.
One view of every channel, so you see the full picture of what's working.
From audit to campaigns that pay their way.
Audit
I review your account, tracking and spend, and show you where money is being wasted.
Fix tracking
Accurate conversion tracking, so every decision is based on real enquiries and sales.
Rebuild & optimise
Tighter structure, better keywords, stronger ads and landing pages.
Report & scale
Clear monthly reporting, then budget moved to what brings the best return.
FAQs
How much should I spend on Google Ads?
It depends on your market, competition and goals. I'll look at what clicks cost in your industry and what a customer is worth to you, then recommend a starting budget that can produce meaningful results without wasting money.
Should I invest in Google Ads or SEO?
Often both. Ads bring enquiries quickly while SEO builds long term visibility that doesn't stop when the budget does. I'll help you find the right balance, and shift spend as your organic rankings grow.
Who owns the ad account?
I always recommend that accounts stay in your name, so you keep full control and all the data, whoever manages them.