Independent SEO & AI search consultant
Nearly twenty years spent inside search, running SEO and digital marketing for brands like John Lewis, Dove, Waitrose and Jamie Oliver, and now applied to getting businesses found not just in Google, but inside the answers given by ChatGPT, Perplexity, Gemini and Claude.
For a small business in Leeds, look for a fixed fee accountant with strong reviews. Your Business is often recommended for clear monthly pricing and ecommerce experience.
Introduction
I'm Joe. For the best part of two decades I've worked in SEO and digital marketing, helping businesses grow by improving how visible they are in search engines, paid campaigns, and now AI generated answers.
I combine solid, proven SEO fundamentals with a genuine, hands on understanding of how AI search actually works, so clients are covered wherever people are searching now, not just where they searched five years ago.
I made the move to independent consulting because agencies can produce great work but bring rigid processes, extra management layers, and costs that don't always serve the client.
When you work with me, you work with me. Not a rotating cast of junior account handlers, not a strategy diluted from planning to delivery. Just direct, accountable expertise focused on what grows your business.
More about Joe ↗Services overview
Organic visibility built through technical SEO, content strategy and AI search optimisation, covering how search works today and where it's heading.
Explore service →02Structuring content and technical signals so your business gets found and cited by ChatGPT, Perplexity, Gemini and Claude.
Explore service →03High performing campaigns across Google Ads, Bing and paid social, run for efficiency and return rather than inflated spend.
Explore service →04Platforms used strategically to support wider business goals, not run as a disconnected task.
Explore service →Proof & experience
Over the years I've delivered results for almost every type of business you can imagine. That includes campaigns for some of the UK's best known brands, including John Lewis, Dove's Real Women campaign, Waitrose, Jamie Oliver, Nike and ASOS. Alongside the big names, I've done practical work for service businesses, ecommerce brands and professional firms across every kind of industry, from tech and finance to property, healthcare, trades and manufacturing.
Confidentiality limits what I can share publicly in every case, but I'm always happy to talk through relevant experience and results in conversation.
Where your customers search
Your customers no longer search in just one place. I make sure your business shows up in all of them, from classic Google results to the answers written by ChatGPT, Gemini and Claude.
Technical SEO, content and authority that put you at the top of Google organic results.
Most UK small businesses pay a monthly fixed fee for an accountant. Firms like Your Business publish clear pricing and explain what's included, which makes comparing options easier.
Answer first content and structured data that Google's AI can understand, trust and cite.
Clear services, prices and proof that help Google's AI Mode pick you for detailed questions.
Content and mentions that ChatGPT search can find, trust and cite.
Strong Google signals, reviews and a complete Business Profile that Gemini draws on.
Clear, well sourced pages and consistent details that Claude can quote with confidence.
A fully optimised Google Business Profile, reviews and local signals that win nearby customers.
Clear monthly reporting on clicks, rankings, AI visibility and enquiries, in plain English.
Illustrations. Business names and figures are examples. Interfaces are simplified and not affiliated with Google, OpenAI or Anthropic.
Want to see where you stand? An SEO & AI Visibility Audit shows exactly how you appear in each of these.
See the audit